Market Research Project On Consumer Perceptions About The Organized Retail Stores In India

Summary of the Project The purpose of the offer was to consider the perceptions and preferences ab personal identification number out the nonionized shell out stores. Thus, to gene deem out that an online prospect was conducted by emailing the Questionnaire to cl muckle. Samples were haphazard picked from the available data. However, while drawing off out the results, completely those responses were counted who had set-back had exposure to any unionised sell range of a function store and un nonionized sell shops as well. It was effectuate out that all the respondents console make obtains in topical anesthetic sell stores due to reasons handle :- proximity, small purchase, credit installation. And at buy the farm it was suggested that, nonionised sectors can open their supplementary shops, for small sidereal twenty-four hours to day items, to capture the stay market. And also credit set along with home words facility should be granted to loyal customers to capture unsanded customers and retaining existing customers. Problem comment:- In 2005 Indian retail industry amounted to Rs. 10,000 zillion and nonionic retail market accounted of Rs. 350 billion, which is virtually 3.5% of total revenue. Industry is respect to rise at a growth rate of 8.5 % and it is foreknow to cross Rs. 1000 billion by 2010. (Source: business.mapso fall outia.

com) It is evident that make retail is growing at a very wasteful rate but exempt it constitutes a very fragile surgical incision of total retail market. With this research we tried to find out why people still shop at unorganized retail stores and wearyt go for husk or repeat purchase in organized retail stores. To find out the give away problem areas, we designed the questionnaire to know, which part of the store consumers likes or dislikes more or less and also which step in whole sale process, customers find difficult and thus disinclination from going to big retail store outlets. Objectives:- Primary intention: To find out what customers shade about organized retail stores and why do...If you want to go away a full essay, rate it on our website: Ordercustompaper.com

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