Kfc Customer Driven Strategy

Using a real life example of a friendship outline the secernate grammatical constituents of a node impelled trade dodge. Illustrate how these components are utilized by your selected company in implementing a customer impelled merchandise system. In every business, it is an important part of the tradeing do work to reserve a Customer driven securities industry strategy. This strategy is used so that businesses can understand customers expectations, so they are open to tailor the in effect(p) products and service that pull up stakes meet their, animated or latent needs. In order for the company to puddle value, for the targeted customers they must be up to(p) to divide the summate market into distinctive groups of consumers who have distinct needs, characteristics or behaviours, then contract the best segments, and design strategies that will profit them from the targeted consumers. This process is the key components of a consumer driven marketing strateg y. (Armstrong, Adam, Denize and Kotler, 2011, pg 55 Principles of marketing 5e, Pearson group Australia). The company KFC, based in Louisville, KY Corporation is the worlds most popular poulet dealership, has been serving customers with freshly make family meals since Colonel Harland Sanders founded the concept in 1952.

This raise will talk slightly how KFC uses and implements the key components of a consumer driven marketing strategy. (About KFC : Fried Chicken, KFC franchise website) The first key component in a consumer marketing strategy is to be able to determine which segments in the total market wil l tenderise the company the best opportunit! ies. at that place are four different kinds of segmentation, geographic, demographic, psychographic and behavioural. Geographic segmentation is dividing the market into geographical unit such as nations, city size, parsimony and climate. Demographic segmentation is dividing the market based on variables such as age, family size, family life cycle, sex, income, occupation, religion, nationality and education. Psychographic...If you essential to get a intact essay, order it on our website: OrderCustomPaper.com

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