Kfc

During the last five years Kentucky Fried Chicken Pty Ltd (KFC) has at sea an opportunity to adapt to its micro-environment by not beingness baffling in the introduction of healthier betting intellectual nutriment options equivalent to close competitors much(prenominal) as McDonalds (McDonalds, 2007). With life becoming potpourri magnitudely busier year by year, the trend of society to pick up a fast nourishment meal is contributing to the increase levels of obesity of Australians (University of Adelaide, 2007).This trend has seen an introduction of healthier fast fare options providing consumers with the opportunity to choose regimens with greater nutritional value (Parliament of SA, 2007). KFC is not adapting to the changing fast food market. Since the introduction by close to other fast food chains of healthier food options such as the Lighter Options Range from McDonalds they have openhanded in demand by consumers (McDonalds, 2007). KFC is missing the oppor tunity to avail from consumers which would equal to be more health conscious with their fast food choices.

KFC has continued to adopt the selling image since being introduced in Australia in 1968, with their current initiative being Mmm, croupt beat that taste (KFC, 2008). With minimal changes to harvest-tide nutrition either over the past few decades, KFC is purely concerned with merchandise to consumers wants rather than needs, in order to achieve heights product sales. KFC needs to adopt the societal marketing concept through with(predicate) introducing healthier/lighter options such as salads with sk inless chicken. because the comfortably be! ing of the consumer and society is being provided for, as rise as competing effectively and efficiently with its competitors (Kotler, 2006, p.19-22).If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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