Dollar General Case Study

Table of Content EXECUTIVE SUMMARY         2 1.         Background         3 2.          dollar mark world-wide diagnosis         4 a.          financial digest         4 b.         Strengths and weaknesses analysis         5 3.         External psychoanalysis         7 a.         Competitors         7 b.         Opportunities and threats analysis         8 4.          trouble identification         10 REFERENCES         11 EXECUTIVE SUMMARY          clam command is a retailing company, peculiarly entire value oriented. Since its establishment in 1955, vaulting horse General has drastically grown. In 10 eld, from 1955 to 1965, the guild grew to 255 stores with annual gross gross revenue of $25.8 million. Today, long horse General owns 6,300 stores in 27 states, with 2002 annual gross sales of $6.1 billion and more than 54,000 employees. This evolution was extremely fast in the 1990s. The number of stores grew so from 1,461 in 1991 up to 6,113 in 2002. Since the beginning, Dollar General takes advantage of a niche by reflection up profitable junior-grade stores delivering public lavatory and value. All the Dollar Generals Strategy is based on a customer-driven distribution of sacrificeable basics.         Financial situation of the alliance remains really welcome in spite of shareholders lawsuits collectible to restatement of its earnings few historic period ago. Revenue growth was cost to 12.

6% in 2003 for a recrudesce amount of $7.24 billion. Its net income was the largest of the sector with $319.9 million. In the same time, and e preciseplace the last three years, the familiarity has reduced its long-term debt by $448 million.         Such a winner can be explained by a really trade good positioning of the Company by means of its external environment and among its conduct competitors. Dollar general knows very(prenominal) well how to manage the victimised niche and its opportunities. The main legions strength of Dollar General remains its ability to unendingly percipient new stores, designed that the key success holds in the proximity of small stores delivering convenience and value. It is... If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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