Bakery Business Plan Essay

We want to open a bakeshop comparables 85 degrees C in the Songjiang University Town around our school.First, we allow introduce 85 degrees C.It is Taiwan-style put up company, mainly engaged in supplying chocolate and dessert. Its name core that coffee tastes best at the temperature of 85 degree centigrade , and its mess up on the basic of five-star chef and banquets specified top-level coffee .This shop is a new form of creative, it defys shop more blinding with elegant lamplight , and suits with brand image, so that it tail end bring the consumer different feel in the bright open space, at the identical time the consumer sess enjoy the sense of beauty and temptation from the delicious dessert, which impart makes your pilingsmelling and tasting feel brand new.85 degrees C is created in 2004, and at present, 85 degrees C has became a chain of enterprise, and has more than 340 stores in Taiwan, annual operating income is more than RMB 1.5 billion, has exceed more tha n 200 Starbucks in Taiwan area. Over the years, it is becoming more and more popular among consumers, specially among the young. There are a large number of students in the Songjiang University Town, it can meet the demands of the students need. So if we open a store like 85 degrees C, it will have a big market.We aim to offer our lofty timbre products at a belligerent price to meet the demands of the university students. Our bakeshop managed by our four partners. There are Peach, Helen, __ and I. Each of us has a different responsibility.Peach is in charge of the sales, marketing and supply chain, and I am in charge of the administration and finance. Helen is interested in bakery, so she is in charge of the quality of our products and secure. And ** is in charge of the customer service.Our bakery as well as intends to hire two full-time pastry bakers whose duty is make bread and we also have two part-time staff to wangle customer service and day to day operations.Products and serviceWe offer a broad range of milk, tea, coffee in high quality, and also entrust pertly alert bakery and pastry products at all time. We cater to all the students demands by providing each student high quality products. And make our products suit the customers taste, down to the smallest detail.Our bakery deliver the goodss freshly prepared bakery and pastry products at all times during business operations. dull batches of bakery and pastry products are prepared during the day to assure fresh baked goods are endlessly available. Especially in the morning, we will proffer the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.We provide a halcyon place for students to have rest. We also provide lighten WIFI, you can come and have fun in surfing the earnings if you take your PC or mobile call which WIFI allow.Competitor Analysis From the research we can see that thither are several bakery shops around us, such as Lillia n taproom ShopChristine bread house, but we can find some problems with them. On the one hand, it has a very high cost. On the other hand, the surroundings there is too crowded. The most important reason is that there is no special bakery near our school, so we can open a bakery around. Main CompetitionsWe may meet the following risks. First, the threat of voltage entrants. Second, competition in this industry. Third, the threat of alternative products. Fourth, the buyers negociate power is very strong. Keys to Success and Promotion market penetrationKeys to achievement for our bakery will include 1. Providing the highest quality products with personal customer service. 2. combative pricing. 3. Features of our products. 4. Advertisements and colorful activities. 5. Atmosphere Because we think that our student is not only like delicious food but also looking for high quality and fresh products in a relaxing atmosphere where they can prattle with their friends, relax themselves , read some books and review their homework. We also provide free WIFI, you can come and have fun in surfing the Internet .Our promotion and market penetration Promotion strategies will include tierce parts. Including Advance publicityLater publicity and activities. Advance publicity will be large-scale, high strength and invest more. Later publicity will pay more attention to the customer relationship management. In asset to these, we will hold some specific activities planning and organization, such as sponsor the school party, in order to promote our bakery, at the same time we can also remind customers sensation through the activities. For the holidays, we will carry out bell ringered promotion strategies such as send leaflets and give some discounts to the customer.Market SegmentationOur bakery wants to designate a large regular customer base, and we will therefore focalise our business and marketing on Songjiang university students, which will be the dominant target mark et. This will establish a healthy, consistent revenue base to realize stability of the business.Market analysisThe dominant target market for our bakery is university students. Personal and expedient customer service at a competitive price is the key to maintaining the local market share of this target market. Because the students in Songjiang University Town have a higher demand on food, they ever like fresh and good-tasted food and they also want a comfortable place to have rest. We provide fresh baked bread. You can always see our Baker in the continuous production of bread. We also provide delicious mike tea and coffee all days, especially on the breakfast time and dinner time. And the comfortable place for you and your friends is always available. monetary ConsiderationsOur bakery shop expects to borrow about $500,000 from you. Mainly used for the purchase of raw materials, the loan, staff training, market promotion. We expects sales of about $614,000 in the number 1 year, and $814,000 in the second year, of the plan. We should break even by the fourth calendar month of its operation as it steadily increases its sales. So the company does not anticipate any cash flow problems.