Cotton On Assignment Example | Topics and Well Written Essays - 5500 words

like On - Assignment ExampleInternal analysis leave alone also discuss the strategies adopted for attaining growth within the segment in coming years and how merchandise mix has helped it to be different from its competitors. like Ons target segment and its marketing strategies to boost products result also be discussed. External environment for Cotton Ons business activities bequeath be discussed in a separate section. For analyzing the external environment, SWOT analysis will be utilise to understand the strengths and weakness as well as opportunities and threats coming from competitors business activities will also be analyzed. In addition, the surrounding environment, which includes the domestic and global market situation for the c onlyer-up, its size and the consumers of Cotton Ons products, will be assessed. The results derived from internal and external analysis of business environment for Cotton On will be utilized in the next stage to develop a set of objectives fo r the marketing of companys products. These objectives will help further to develop marketing strategies which includes the selection of market segment and view of the brand. The suggested marketing objectives and strategies will be supported with the action plan, identification of individuals who are responsible to implement it, quantify schedule, and budgeting and performance analysis measures. Introduction Cotton On is one of the few organically Australian ready-made (RTW) fashion label. Fairly unexampled in the industry at less than 30 years old, they at one time have shops all everyplace Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its pristine target is the youth, 15-30, who feels wants a simple no-nonsense style... The intention of this study is Cotton On as one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style that is flexible yet fashionable. Through the years, there has been ageless essay from the brand to reinforce their image through TV commercials, print ads, and out-of-home advertisements. However, the fashion industry has witnessed an unimagined shift of media consumption from traditional to digital. Many of these digital adaptors belong to the same target market that Cotton On caters to, young from the broad C. Many businesses have taken advantage of this by, early on, exerting the same effort digitally as they do above the line. Unfortunately, Cotton On came in late. They, in fact, established their online chisel in less than three years ago. Outside of the online store, very little effort has been exerted to utilize the digital media to pass around the Cotton On target market. This lack of digital presence resulted to one of the biggest digital scandal in the business world when facebook members started spreading complaints and protests against Cotton On Childrens line. The protest claimed that Cotton Ons pieces contained disrespectful messages. Cotton On reacted late and not without considerable damage to the brand.