Why is the Walt Disney Company so successful Essay Example for Free

Why is the Walt Disney lodge so successful EssayAs the mould of globalization develops continuously, multinational corporations are much more common nowadays which means inter pagan confabulation has father an important part of daily work in thousands of millions of cross-cultural offices. This thesis will mainly centralise on discussing and analyzing the Walt Disney Companys experience of intercultural communication and the useful information we can learn from it so that some misunderstandings and problems can be lifted in some business activities. This thesis will discuss and respond the following questions 1. What is the Walt Disney Company?2. What is a cross-cultural working environment like in the Walt Disney World recreate, Orlando, Florida? How do the coordinators deal with contrastive employers from diametric cultures? 3. What happened when Disney first entered French market? What happened when it first entered lacquer? What are the cultural reasons behind the se different phenomena? 4. study to other multinational corporations like Starbucks and Ikea, what is the advantage of Disney and what can we use for cite from its experience? Some researches have already been done on related subjects such as intercultural communication management, the importance of cross-cultural communication in business, and the effectiveness of intercultural communication in Human Resource area, and so on Based on these researches, however, my view point as a cast member of the Walt Disney World Resort can be creative and objective.Chapter I What is the Walt Disney Company? In this session, a brief introduction of the Walt Disney Company will be given especially the history of its process of globalization when it tried to get into France, Japan and Hongkong China.Chapter College Exchange Program in the Walt Disney World Resort After providing some information of College Exchange Program, I will concentrate on analyzing Disneys methods of dealing with foreign Cast Members culture shock, cultural conflicts, and coordinators different training ways according to their different cultural backgrounds. Besides, a survey will be do to collect CPs opinions on how to improve the program or how will their future application pertain intercultural communication.Chapter How to Deal with the Frustration in France? In this part, I will introduce the history of Disney first get in France and the cultural crisis it came across there. I will illustrate both the efforts and mistakes made by Disney as well. Comparing to the process it first entering Japan, I will try to engage the different cultural backgrounds with these different phenomena.Chapter Useful References of Disneys Experience Comparison will be made in this part amidst Disney and other multinational corporations and some useful references we can get so as to use them to avoid misunderstandings, sometimes even serious problems in business field.