CanGo Analysis Essay

1. CanGo has too umteen activities without having specific goals or context priorities. As they scrape some(prenominal)thing that needs to be accomplished, it is always as soon as possible without setting distinct time deadlines. Setting priorities is one way to insure that the tasks which need straightaway attention ar worked on first, while opposite task rear end be delayed beca consumption they be non as master(prenominal). Being subject to catalogue people to complete specific task requires careful homework while retire what resourcefulnesss are avail able-bodied. fit in to the Business Dictionary, a resource is an economic or productive factor required to accomplish an bodily process (Resource, 2013). CanGo needs to watch a chart c everyplace what its resources are which includes how much time each employee is able to work, how much money they female genital organister shake off or invest, and what needs to be done by when. This tail be accomplished in a number of different methods depending on the personnel who go out be responsible for compiling the data. As shown on the accommodative Path wind vanesite, one method would be to use a sp show upsheet which shows one-third major criteria and then apply a scale to them graphing the results.Equally important, in one case the priorities are determined, is setting specific deadlines for completion of task so that the employees know exactly when a report is needed, or when a nonher plane section needs a specific resource if a resources needs to be dual-lane or allocated, such as an employee on the job(p) on multiple tasks. When setting the quantify, it is as well important to know if one task needs to be completed before another on starts or if tasks burn down be worked on by different employees con on-line(prenominal)ly.Setting up a written schedule or calendar, for type in Microsoft Outlook which everyone enkindle catch would be a good tool so each employee knows who is working on what and when it needs to be done.2. CanGo needs to find out their node base so that they can market to current clients and bring in untested customers. thither are a few ways to find their customer base. This first step to help find a customer base is to feed the community a brand name. They need to make the company known to everyone for the great services and products offered.This exit make the company to a greater extent noticeable on any search engine or affectionate media. some other step to finding the base would be to use onsite analytics. Google is the best known option for this. This leave alone analyze the sites traffic patterns. It shows what websites they semen from, how long they stay on your site and each individual rogue. This can even determine what page the customers get to and then pass away (Staff Editor). If at that place is a certain page that customers get to and then leave the site, than this is the page that needs to be looked over and re-done. CanGo should also take advantage of social media.If CanGo used a social media outlet such as Facebook, their fans could leave comments and say what they like and dislike about the company. This can help shit any chores within the company. The final step in reaching a good customer base is to make sure their website is user friendly. key out sure the homepage has the most important content on it and that it has easy to register menus for the customers to navigate. The company should also make sure to look at the reviews both(prenominal)(prenominal) good and bad and leave all of them on there.By showing that you are not trying to hide anything the customers will have more(prenominal) respect for the company. . CanGo wants to implement a new engineering that involves a new layout that incorporates barcoding and automated storage and retrieval systems (ASRS). Jack is proposing this new execution by contrasting the new technology versus CanGos current technology. Jack a ssures Juan that every cost has been included in the detailed analysis, but when Juan asks about how they are freeing to deal with the IT surgical incision, Jack replies that they need to make sure that the good department is focus about 70 % of their time to this mould in multiple locations.He also remarks that the department has to be pulled off from their current projects, so this slaying can be a priority. Prior to make the final decision of purchasing ASRS technology, there needs to be some deeper discussion as to what would happen to the security of the companys net income if the IT department had to spend more time on data integration.According to Ehow website, the information technology department in an organization is responsible for the architecture, hardware, software system and networking of computers meaning that putting the IT department full time on the implementation of ASRS technology, can cause improper function of the mainly IT department functions, for insta nce, horde maintenance (Kelchner, n. d. ). Agreeing to Wisegeek website statement, if maintenance is not conducted on a computer network, unheeding of whether the network is small or large, pplication software usually will not run as well as expected. In some cases, a network may even experience total or partial network failure if proper maintenance is not conducted. Jacks proposal can cause CanGo extra costs that have not been accountable for and put the entire companys network at risk (server maintenance, n. d. ). In other to make this analysis effective, Jack should converge up with the IT department first and discuss how the implementation of this new technology will impact ITs current work schedule.Jack and the IT department need to come with a plan that includes a work schedule for the new implementation without interrupting current projects. Therefore, if extra hours are demanded to complete the implementation whether CanGo will pay overtime to the IT department employee s or temporary IT employees will be hired, this cost has to be added to the analysis. When choosing a strategy, every single department that is involved in the implementation should be contacted and informed about the project prior to present the final analysis.It seems that Jack didnt contact or discuss the implementation of ASRS technology with the IT department.4. CanGo consumer buying process is in incertitude when one of CanGos employee shares an elevated statistic that reveals over 75% of online shoppers dont end up buying the products that they have selected in the website as a result, Andrew replies that CanGos website mirrors the consumers choice by applying product recognition, informative search, alternating evaluation, and so on It seems that CanGo does not have an ongoing method for track hits vs. purchases on their website.The problem is that CanGo is not evaluating their consumer buying process properly. Andrew clearly wonders if that high statistic applies to CanG o clients. According to purport website, using website rhythmic pattern and tracking your leads and changeovers should play a vital subroutine in measuring whats working and whats not on your companys website. Building up a history of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your sites effectiveness, and monitor your lead generation process, conversion rates, and your return on investment. CanGo should invest in website metrics because this will impart CanGo to conduct proper follow up that will confirm if the implement consumer buying process is satisfactory (Website metrics, n. d. ).5. CanGo needs to monitor the changes in purchases so that they can modify their marketing strategy. There are a few ways that CanGo can monitor changes. The company should start using web bugs on their site. A web bug is a graphic in a website or a graphic-enabled e-mail message.The Web bug can confirm when the message or pa ge is viewed and record the IP shout of the viewer (Privacy Rights Clearinghouse). This can help determine how many people are viewing their homepage and any other page on their site. CanGo can also apply direct marketing to their site. Direct marketing is a gross sales pitch stigmaed to a person based on prior consumer choices (Privacy Rights Clearinghouse). An example would be if the customer buys a romantic novel, then there will be suggestions for other romantic novels in a similar nature. Another method CanGo can use is behavioral marketing.Behavioral Marketing is the cause of collecting and compiling a record of individuals online activities, interests, preferences, and/or communications over time. Companies engaged in behavioral targeting routinely monitor individuals, the searches they make, the pages they visit, the content they view, their interactions on social networking sites, and the products and services they purchase (Privacy Rights Clearinghouse). After they hav e done the tracking they are able to show advertisements to the customers based on their behavior.This type of marketing is used through cookies, flash cookies, device fingerprinting and many other technologies. Whenever the customer goes to websites or social media that have advertisements on the side, the companys ad would be there if the services were something that interested the customer.6. CanGo seems to lack intimacy of unfamiliar territory. Since the online entertainment market is becoming saturated with entrepreneurs entering the industry, CanGo can definitely benefit from researching this particular market before they enter it.There are many reasons for any company thats entering a new market to research it first. One reason is because its a way of keeping up with market trends, and in todays fast paced world its paramount to stay on superlative degree of the industry and business trends. Lacking knowledge of unfamiliar territory can be extremely costly to an organizatio n. Expanding into a new market involves a great deal of market research in addition to target customers. CanGo needs to develop an in-depth understanding of market growth rates, forecasted demand, competitors, and potential barriers to entry.CanGo isnt entering a relatively undefined market, however, its new territory for the company. unnecessary to say maintaining a competitive edge is an important aspect of caution today because organizations exist in a more global environment than in the past. Within most industries organizations compete with other companies that are able to provide the same goods and services. According to Steve Jobs, Some people say, give the customers what they want. however thats not my approach. Our job is to figure out what theyre going to want before they do.I think Henry Ford erstwhile said, if Id asked customers what they wanted, they would have told me, A faster horse muckle dont know what they want until you show it to them. Thats why I never r ely on market research. Our task is to read things that are not yet on the page. This was a pretty contentious quote but it was how he actually felt. Unfortunately, although he was extremely victorious and considered a genius by many there were times in his career where understanding customers wants could have led to even more success, such as with his computing company NeXT.There are both and cons to researching a market before entering but the pros definitely outstrip the cons. researching your market is also very vital to understanding your target market and increasing sales. There are many reasons for CanGo to conduct research on a market theyre entering, for instance, identifying potential customers. Its important who will be using your product or service. Are they male or female? How old they are? and so on.Its also important to understand CanGos existing customers such as why would customers study their product over their competition. A market should be prioritized based on the strategic fit and the ability for CanGo to serve them. CanGo should be able to dish out questions like Are there gaps in this marketplace that can be filled? If so can they do better than their competitors? What value can they deliver to this market and how much are they willing to pay for it? (Isaacson, 2011).