Bank of America Marketing Plan Essay

Abstract deposit of the States is a monetary institution, serving individual consumers, small and middle market businesses, corporations and Governments with a point of banking, investing, asset management and other fiscal and risk management products and function. I choose Bank of the States for many reasons it is imperfection name and wide financial position largest bank in the America market and persistent and growing sector in US. by dint of its banking and various nonbanking subsidiaries throughout the coupled States and in international markets, the Company provides a execute of banking and nonbanking financial work and products through five business segments Consumer & demarcation Banking, Consumer Real Estate Services, orbiculate Banking, Global Markets and Global Wealth & investment Management.Bank Of America merchandising PlanCurrent SituationBank of America is a financial institution, serving individual consumers, small and middle market businesses, corporatio ns and Governments with a range of banking, investing, asset management and other financial and risk management products and services. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. In October 2013, Bank of America Corporation announced the completion of the union of its Merrill Lynch & Co., Inc. subsidiary into Bank of America Corporation.CompetitorsSome of Bank of America competitors ar Wells Fargo, HSBC, JPMorgan, and Citigroup.Market ObjectivesMeredith Verdone, is Bank of Americas stage of brand marketing. In an interview she said that the bank is trying to acquit much humility approach for a change. Bank of America focussing is on customer needs. Bank of Ame rica has a new draw life is better when we are connected. Message of bank of America is to be in the background and help people in their day-to-day lives. convergence StrategyBank of America offers products and services to consumers and businesses. It offers checking, Savings, realisation cards, loans, mortgages and investing options. Bank of America has competitive price based on the product and services they offer to their clients.PlaceBank of America serves its cliental worldwide. It is based locally and internationally. onward motion StrategyThe launch of the consumer campaign gave Bank of Americas retail branches, outfitting them with iPads and ATMs with videoconferencing capabilities as well as improvements to the banks website and diligent offerings. Bank of America claims that they see 50,000 downloads a week of its mobile app. carry through ProgramsBank of America uses more human advertising and approach to its client. It wants to be involved with clients day-to-day acti vities. They frequently advertise on television using real situations with the logo life is better when we are connected.BudgetBank of Americas annual marketing cypher is $2billion.Measurements SalariesThe average salary for measurements & reporting analyst bank of America jobs is $42,000. add up measurements & reporting analyst bank of America salaries can vary greatly due to company, location, exertion, experience and benefits.WOT AnalysisSWOT AnalysisStrengthsWeaknessesStrong brand name and good financial positionLargest bank in the America marketStable and growing banking sector in US splendiferous Service and product innovationOver 285,000 employee across the worldServes clients more than 150 countriesATM ConvenienceWeak asset positionConsumer credit controversiesBad MortgagesCriticized by its customers for raising interest ratesHigh rung turnoverWeak wholesale bankingOpportunitiesThreatsExpansion in other countriesDiversifying portfolios for customers ontogenesis credit c ard value for the consumersFurther consolidation in the banking industryChanging government regulations and financial crisis like recessionsCompetition from other banksRestrictions in capital marketThe Mission Statement of Bank of AmericaOur delegating is to offer lending and investment products thatServe low-and moderate-income individuals and familiesImprove underserved low- and moderate-income communitiesCreate sustainable practices for the long haul