Salvador sausage business plan Essay example -- essays research papers

1.0 Executive Summary By focusing on its inheritance and the strength it brings into the products, their quality, and uniqueness, Salvadors will increase its sales to more than $2 cardinal by the turn of the century, slice improving the gross margin on sales cash watchfulness and working capital. This business plan leads the way. It renews our view and strategic focus on the quality and value we put in our products and the trade segment originally targeted. Our vision has been broadened by the success we hold found in the marketplace, to the extent of adding new products and current plans on spare items and operate. It has given us a step-by-step plan to meet and surmount our goals for increased sales, gross margin, and profitability. This plan includes this summary, and chapters on the company, products and dos, market focus, action plans and forecasts, management team, and financial plan. 1.1 Objectives1. Increase sales to more than $1 million oer the next three years. 2. Move gross margin to above 55% over the current product line and maintain that level. 3. Add products and run to meet market demand, again at 55% margin or above. 4. Sell $2 million of salsa and related Hispanic food items and service by 2000. 5. Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of the products. 6. To provide jobs to the Hispanic community that are honour and fulfilling. 1.2 MissionSalvadors was built on offering the highest quality and value in its authentic tempestuous salsa, filled with the history of the Hispanic community. Time recognize family recipes have been passed down through the generations, rich with ethnic heritage. Knowledgeable consumers were tone for authentic products, filled with the best ingredients. The consumer was crying out for a alter They wanted real down home Hispanic salsa. Salvadors answered this call, first with its hot salsa, then adding mild and extra hot salsa, followed by yellow an d benighted corn chips. Constantly striving to supply what the consumer is asking for, we continually study what is available in the marketplace, and what isnt. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand. 1.3 Keys to Success1. Delivering high quality products that set ... ...itional Ratios 1996 1997 1998RMAAssets to sales 0.220.300.340Debt/Assets 35%-12%-24%0Current Debt/Total Assets 55%25%14%0Acid Test 0.582.465.430Asset upset 4.593.292.910Sales/Net Worth 7.082.952.340Dividend Payout $10.000.000