Brand Positioning Of Sap Erp Marketing Essay

Brand fructifying Of Sap Erp merchandising EssayWhat positioning strategy does is to shape an image for the crossroad that a company wants to bring in the mind of customers, in order to manipulate them realize the current situation of food market and competitors.Positioning is a strategical tool which is applied at all levels and which also makes marketing and its run less tedious. With Competitors and opportunities as a point of view the process which sponsors in identifying the consumers use of harvest-home and its patterns, attitudes and perceptions will alleviate us to determine the best(p) place for intersection or organization. (Karadeniz, 2009)Brand positioning of muggins-ERP sap started as an ERP softw be vendor and today they are players in the ERP market. muggins to help themselves and to be provided with arms and ammunitions to build ERP, built a strong relationships with a variety of alliance partners. And today t present are ample soma of third-party develo pers who are suppliers of numerous add-on programs that work in conjunction with SAP products. SAP also offers ERP solutions appropriate for all sizes of companies and geographical need are also sufficed.According to SAP their functional strengths includes Strong product culture Ease in supporting Make-To-Order processing Integrated retail faculty Clear visibility to goods-in-transit orders Good quality control and quality federal agency functionality Good compliance with SOX and tax regulations Strong cash management functionalitySAP ERP Comparison with competitorsAccording to recent survey by panorama consulting they compared the offerings of SAP, illusionist and Microsoft Dynamics which showed that each of the companies has both strengths and weaknesses.It is important to remember that the reasonability of a particular ERP solution for an organization is wholly dependent on the specific needs and requirements of that organization.Our positioning strategiesKeeping in mind t he marketing techniques, for our product positioning we possess made slogan which substructure be slowly positioned in consumers mind i.e.,Customization up to your Satisfaction is what we sellCustomization by our Competitors?Be the scratch line to leave a mark of your own, so it is always to help ourselves by being first. We can easily penetrate into everyones mind by a good first impression. As an old saying says prime(prenominal) impression is the nest impression, when you are the first it is very easy to create an impression which lasts long. There are always second in the cannonball along and yes they create an impression but the first one to make a remarkable move wins attention. And its also known that the best one and the first one wins with more confidence irrespective of the environment.By being the first to claim a unique position in the mind the consumer, a firm effectively can cut through the noise level of other products. (Trout, 1981)Manufacturing MarketPosition ing strategy Use and ApplicationManufacturing market is a vast area with different sized firms dealing with that for umteen years now. And with the current economy which is diminishing everyday it is important to discover that small sized and mid-sized markets are the most affected.Positioning of SAP ERP here has to be make with respect to the Use and Application for the customers in the market, when we parley about use and application we mainly are concerned with how hearty the customer knows to make use of ERP and how they can apply to make themselves uprise up to a better position.This now can be achieved by spreading knowledge about the product in order to secure the requirements and to serve the bearing of SAP ERP.Summary A product can expand itself by making itself better known to customers and by change magnitude consumption by developing its uses and applications. The product has to be positioned accordingly in the minds of the customer with respect to individual d esign market.Service Indus submitPosition Strategy Product ClassService industry is a sector which contains business organizations in themselves which are working depending on cohesive instruction systems. ERP for this has to be able to deal with multiple aspects like billing, CRM, HR, supply twine management and so on. When we are using the product dissever, what we do is furbish up the nature of the product and its services offered so as to serve the needs which are branded to be a part of particular market.When we landmark the market keeping size and geographical conditions in mind, it is so through that each product designed for a market is capable of helping the purpose of the customers who buy it. So positioning by product class can be done if two products lie in the corresponding product class. Positioning by product class mainly uses sales promotion as it tool. Example Get a toothbrush with a toothpaste free. Both of these products lie in the same product class and and then can be positioned accordingly.So what we do here is when the customer buys SAP ERP, we offer him few services they need for a trial and try to prove ourselves that we are the best for them to rely on.Once such(prenominal) a strategy is implemented and the product is released company simultaneously gains recognition in the market and the special offers steal peoples attention. Thus the company would have a better positioning once it advertised itself in its own product class.Henceforth, being in your own product class where your major target customers are is very important. sell IndustryPositioning Characteristics and Customer benefits.Retail industry majorly deals with problems like requirements of stocks and placing orders and dealing with the wholesalers. Positioning can be done by using product characteristics or the customer benefits associated with the product to suit this market. In essence, the strategy relies on providing a superior product to the customers to hav e a better positioning.A strategy which is capable of positioning the product so that the customers can deal with all their issues at one individual point. Characteristics and customer benefits show them that it is achievable to handle all the works by using one product. SAP ERP should be positioned as one such product, which helps in many ways with advantages. Few of those advantages are retail components, storeroom maintenance, workflow automation and technology integration.We agree in that respect will be presence of few restrictions but it is also not deniable that the purpose wont be served.What we try to do here is just a plain strategic development blue print for our product which we give as the best for them and we prove it by providing all possible characteristics there should be and the benefits that we can offer at no cost for self.