Fashion management

weirdy Kennel & Partisanship Katharine Fashion Management Final assignment- Business computer programme and Management process Lecturer- Squamish Gandhi Submission date 30th November 2013 Executive compend This report is a study of management process for a retail company Bluishness that was launched in February 2010. The 1,750 sq. Feet inclose is located in Juju, Iambi, India where it caters to kids wear amid the ages of 2-10. With the cin one incidentpt of fast mould and short lead times, the company overly provides an exclusive Personal patronise service that is new to the mart and is the afterlife of retail.Few techniques utilized in this business plan intromitd Market Research, obscenity analysis, PEST analysis, Product Positioning charts and various financial tools. The report begins with a brief background of the brand as of to how it wampumed, the company ownership, the goals and missions of the company. A enlarge description of the companys product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories. The services include memberships and gift cards and the USPS of the brand will be the Personal Shopping Services that will be available in person as well as online.Due to the high level of competition in the market the pricing of the products are fairly put with an average price of versed 1,500. Also, the store is located on Juju Tara Road as at that place are no major fashion retailers for a distance of 4. 8 SMS from Shopper Stop Ltd. Uh) to Ever Mood (Sanctuary). Prior to the launch of the brand there will be certain abstract ads that will not solely give information about the brand but will be a key in creating curiosity among public. This research however focused primarily on the Indian market (Iambi).Statistics ay not be tout ensemble accurate due to the limited sample size in the first-string research and second-hand information. Table of Content To give a start to the wee process it was important to sight clothing line. Careful attention was remunerative at the way children dress and get a feel for the trends, wherefore sit down and do a full color sketch of each piece of clothing that was needed to be includes in the line. And once the designing part was done it was obdurate to approach a fashion unit where these designed collections could be stitched and viewed practically.One of the most common downfalls of low-pitched retailers is that they tie up so much cash in arsenal and overheads in the beginning. In order to use s place amount of upper-case letter a decision was made to, concentrate on getting mete out quality merchandise. As our business grows and our customers add-on, we can then afford to increase our inventory. We avoided buying expensive fixtures at the start, as customers will come to our store because of our merchandise, not so much the ambiance of our store.Before opening the doors of our shop for business, we time-tested to learn as much about he demographic of our nation as possible. Whether we will be leasing a space at the mall or opening a small boutique, knowing the population characteristics of our orbital cavity their income, age, population brackets can assist in our decision making process. If our cranial orbit is composed of high-income population, we wanted to purchase brand names and pricier merchandise. It was rightly decided to study the thinking power capabilities and needs of mothers for their kids.If the area is a retirement community, we wanted to look for a new location for our kids clothing store. The triumph of our clothing store will in large part see on the right product mix. This depends on our store concept, finances, space, and the expected turnover rate. We made reliable to select our merchandise carefully to meet our markets needs, and arrest up with fashion trends by attending trade shows. At the start of our business, it may be smart strategy to buy specific items fro m in spite of appearance several product lines.By offering a wider selection, we could protect ourselves in case a line does not sell as expected. It was made sure that all the merchandise delivered to us by our suppliers is inspected thoroughly and is of acceptable quality.Because of our orison to a relatively select group of people, chances were we wouldnt have hundreds of customers in the shop at any one time. We made an effort to know our customers by name, and even call big spenders when we get in a incumbrance with merchandise Just right for them. Our advantage over the larger stores is the tautologic attention we can lavish our customers.